Web design refers to the processing of conceptualizing, planning and building websites. Web design encompasses a wide spectrum of concepts and activities intended to simplify usage of website and make it easier and faster to find information.
Effective web design results in lower abandon rates, customers spending more time on your site, increased refers and improved conversion path.
Essentials of Web site Design
When design a website, the following essentials should be born in mind;
Brand Consistency: A website is one of the many communication tools available to a business. Brand consistency requires that an organization interacts with its consumers through a consistent brand voice and aesthetics for ease of recognition
. In designing a website, the company logo, brand color, brand messaging and imagery that are frequently used in print materials should be carried over to the website. Further, the website should have a consistent theme for color scheme and layout across all the pages
Readable content: The design and content providers should make the message short and precise. The design should avoid the usage of visually cluttered pages which make it difficult for the visitors to read the content. Improve your site’s user experience by creating readable content.
The readability of the content can be increased through usage of appropriate font sizes and color, appropriate spacing, padding and margins and an easy to understand language. In addition large chunks of data scare visitors away so make proper use of subheadings, bullets, charts and images to improve readability of your content.
Intuitive Navigation: In designing your website, make the site navigation as direct, effortless and simple as possible. Visitors to your site feel dumb and get frustrated when they cannot easily locate something that should be obvious.
Therefore, ensure that the navigation mechanism provides the user with a seamless experience in moving from one part of the site to another. The site navigation should be designed with the user in mind and should aim to create an environment where the user feels that his valuable time is not unnecessarily wasted.
Reading Patterns and SEO: Use the important company-related keywords in the html-based text of the website in order for search engines to crawl your website easily thus increasing your search engine placement and giving your website more visibility.
In content placement consider placing the most important information at the sections of the website where your visitors can easily locate it depending on their reading patterns. The upper left hand column of the page is mostly considered since most visitors read the web pages in the same way they read a book
Demonstrate Credibility: Credibility is the quality of being trusted, convincing or reliable. The more credible you are, the more likely it is for your customers to buy more from your site. The content in your page should be presented in a manner that makes it easy for the users to trust you.
Credibility in websites can be achieved through the application of various strategies such as reassuring user on the confidentiality of their data, correct spelling, providing address and contact details, displaying the glowing reviews of your products or services from other websites as well as showcasing your awards, certifications, quality scores and industry affiliations.
Importance of well-designed websites to a business
Increased Customer Conversions: Designing websites with readable content and that are easily navigable improves the user experience and thus generate new business at an exponential rate since the customers are able to interact with the website without distractions or fluff.
Increased customer numbers: a responsive website helps an organization to reach more customers. Increasing the speed of loading for the website pages as well as optimizing the website for use by mobile devices greatly increased the numbers of customers who can interact with it. Further, such a website provides an organization with a global audience.
Improves branding: An elegant, creative and simple website sends the impression that your brand is modern, useful and service-based making it easy for customers to trust you.
Cost effective: A well designed website presents for a more cost- effective marketing platform as compare to other mainstream marketing tools such as print or radio advertisement. In addition an ecommerce website is a cheaper to setup and manage than a physical brick and mortar store.
Round the clock availability: A website is operational round the clock enabling your customers to easily interact with your business from the comfort of their offices, offices or coffee shops.